B2B buying behaviour has grown even more unpredictable due to COVID-19 and market volatility. Gartner research suggests that over the next five years, an exponential rise in digital interactions between buyers and suppliers will break traditional sales models.

To stay relevant and drive revenue, heads of sales must prepare their organisations to build adaptive sales models that engage the “everywhere customer,” support hyperautomation and increase sellers’ digital skills.

Download The Future of Sales to learn: 

  • Trends shaping future sales strategies, processes and resource allocation
  • Four early actions for sales leaders to align sales models, channels and capabilities around customers
  • How to build adaptive systems based on hyperautomation, AI and digital scalability