Improving the Sales Team’s Performance

The software accounting sales team of this company was significantly under-performing, with just 46.8% of frontline sales employees hitting their target. Gartner supported the head of sales enablement to deliver 60% of sellers hitting their target 15 months after the initial engagement.

Mission-critical priority

A new-to-role head of sales enablement was tasked with the responsibility of improving the performance of his sales team from 46.8% sellers hitting their targets to 60% within 15 months.

How Gartner helped

The Gartner Challenger^TM Competency framework helped focus the client's efforts in the right areas. With access to best practice benchmarking, expert guidance and tailored research insights, he was able to identify top coaching priorities for the sales team and optimised the sales territory alignment. As a result, the head of sales enablement delivered 60% of sellers hitting their target in 15 months.

Mission accomplished

With Gartner for Sales Leaders’ support, the head of sales enablement was able to :

Gain confidence that he was focusing on the right skills to improve performance
Improve the capabilities of the sales coaching staff
Optimise territory design that resulted in a more productive, engaged and successful sales team.

Industry:
Software - Accounting

Revenue:
> $450M

Employees:
~1,600

Contact:
Head of Sales Enablement