Every business is becoming a technology business, and this phenomenon has profound implications on the technology provider industry. Technology and service providers need to prepare for a set of external forces that will impact their markets, their clients and their organisation.  

These forces emerge from changing customer demand, shifting industry dynamics, emerging technology and trends, challenges from new (and old) entrants, disruptive business models and geopolitics.

This eBook highlights the trends and challenges that these tech and service provider leaders will have to reconcile in the coming year and actions they can take in response: 

  • General managers
  • Product managers
  • Product marketers
  • Tech CEOs

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