Gartner Research

3 Focal Points for Bank CIOs to Create Business Value From the Metaverse

Analysts: Christophe Uzureau, David Furlonger, Alistair Newton

Banks are experimenting with the emerging metaverse, but its value generation is challenged by its immaturity and fragmentation. To respond, bank CIOs should prioritise IT investments that deal with three focal points: new engagement models, new digital asset classes and new business models.

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